E-commerce Strategie
How to increase your webshop conversion rate
A high conversion rate starts with trust. Discover five proven strategies to turn more visitors into paying customers.
2 min
Why SEO is essential for webshops
Paid ads deliver quick results, but stop the moment your budget runs out. SEO builds structural organic traffic: visitors who are actively searching for what you sell. A well-optimised webshop can rank at the top for years without you paying for it every month.
Keyword research: the foundation of everything
Start by understanding how your customers search. Use tools like Google Search Console (free), Ubersuggest or Ahrefs to see what keywords your audience uses. Focus on long-tail keywords — more specific queries with less competition and higher purchase intent. 'Red women's trainers size 6' converts better than 'trainers'.
Optimise your product pages
- Title tag: primary keyword first, max 60 characters.
- Meta description: write a compelling call-to-action, max 155 characters.
- H1: exactly one per page, contains the main keyword.
- Product description: at least 150 words, unique text (no manufacturer copy).
- Alt text: descriptive for images, helps both search engines and visually impaired users.